The Profession of Coaching
What is coaching? How do you answer that question? Coaching is a growing profession—and a fairly new one. How new? Did you ever create an event on LinkedIn? Coaching doesn’t appear on the drop down list of industries. Finding information at the library about coaching as a business is pretty thin, too, I found when I did research for my business plan. As coaches, we are part of a vibrant new profession, 47,500 of us worldwide in 2011, compared 30,000 in 2007.
The ICF Coaching Study 2012 has a lot of very interesting information about coaches and coaching. The study had input from over 12,000 coaches representing 117 countries throughout Africa, Asia, Australia, Europe, North America and South America.
More than two in five (43%) respondents viewed untrained individuals who called themselves coaches as the main obstacle for coaching today, closely followed by confusion about the benefits of coaching (39%). The average hourly fee for North America is $214.00
Because MCA had over 100 members respond to the survey, we were given Minnesota specific data.
Portrait of an MCA coach:
• 63.4% also do consulting work.
• Vast majority 78% think coaching is a profession, not an industry or skill set.
• Majority are women (79%) aged 46 – 65 years old with over five years of coaching experience.
• 58% use the phone 37% in person.
• 64% have a masters or other advanced degree.
• Leadership is the most common niche, closely followed by Life Vision.
• Almost all coaches offer additional services, such as consulting (62%), facilitating (54%) and training (60%).
There are a lot more interesting facts about coaching in the complete study—read more here.
What do you think is the biggest obstacle in coaching today? Is it those listed by the survey? What else do we as a professional group need to be addressing?
I’m interested in what your thoughts are. Contact me president@minnesotacoaches.org
See you,
Karen













